| More than 10,000 Mumbai residents benefited from AWL’s 45-day free health check up campaign held in Mumbai. Extensive health check-ups were carried out in 30 specially built Fortune Sunflower kiosks across the city in 26 residential colonies, 25 parks and four malls where people could step in and review their health status. A panel of eminent doctors facilitated check-ups for height, weight, body mass index, blood pressure, pulse, chest congestion and blood sugar. They also advised the participants on basic diet charts, health check cards and tips on healthy living. The activity was widely publicized on radio and press as well as through below-the-line collaterals. As a part of the promotion, the medical check-up camps had popular television artists walking in to ascertain their health quotient. |
