 |
 |
|
| |
| Fortune Mission Extra Health was undertaken by AWL in Mumbai between October-November 2005. The core objectives for undertaking Mission Extra Health were to: |
| |
 |
Create high brand visibility and awareness |
|
| |
|
Create high brand visibility and awareness |
|
|
|
| |
| This activity was aimed at health conscious people of Mumbai. Height, weight, body mass index, blood pressure, blood sugar, cardio vascular check-ups were done of the individual who participated in this program. Each participant was handed a health check card, by the doctor, with a rating system as to the position of his or her health. |
| |
| The duration of the Fortune Mission Extra Health activity carried out in Mumbai was for 40 days covering 19 Parks, 17 Residential colonies,
4 Malls, 4 Clubs, and 54 areas by the means of Road Show. |
| |
| This activity received a tremendous response. We also got excellent press coverage as the Fortune Mission Extra Health activity was reported in various newspapers. There was a very good increase in terms of brand awareness and overall the activity was a huge success. |
|
|
|
