| Adani Wilmar Ltd has always believed in delighting customers by providing Branded products and services. In the process AWL has created brands, which adds value to customer satisfaction. |
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| Our flagship brand Fortune has became India’s No 1 edible oil brand* within 20 months of its inception and has remained so ever since. This shows how much we have been successful in delivering value to our brand that, once our customer is always ours. |
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| With its various product launches and concentrated branding efforts AWL became one of the key drivers in stabilizing a fragmented edible oil market in India. |
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| AWL can also be credited for educating Indian consumers towards the health benefits of soyabean oil as well as clarifying past myths about it. Today branded refined soyabean oil category sale is 32% of all India edible oil sales and Fortune Refined Soyabean Oil is the highest seller in it. |
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| In last 8 years AWL has created a basket of distinctive brands of different oils to cater all sections of Indian consumers. |
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| No wonder, AWL’s brand Fortune has helped to energize the youth, power vibrant markets and pump the growing economy of a Healthy Growing India. |
