Fortune to Sponsor Twenty-20 World Cup on ESPN Star Sports:
31st May, 2009.

Fortune is Associate Broadcast Sponsor of Twenty-20 World on ESPN Star Sports. This event is also utilized by the company to launch a new Set of TVCs on air. A total of 8 fresh/new commercials are being aired.
The campaign, which is based on "Joy of Eating", has been conceptualized by O & M, India.
With this, Fortune becomes India's first edible oil brand to be associated with such a mega event. The broadcast sponsorship of the Gala Event is not only expected to enhance the brand recall and reach but to also uplift the brand's imagery.

Fortune Wins Superbrands Award: 26th March, 2009

'Fortune', the flagship brand of AWL bags Superbrands award in consumer category for the year 2009-2010. This is one of the most prestigious awards recognizing a brand in the country today. This is no mean feat, considering that Fortune has this achievement to its credit in a short span of less than a decade. This comes in the wake of a very high decibel relaunch in the earlier part of the month.