About Food & FMCG

In the fiscal year 2013, we forayed into food products with a focus on staple foods. We offer a variety of packaged staple foods, including wheat flour, rice, besan and pulses. Many of the staple foods we offer include different variants. For example, we provide basic wheat flour, refined wheat flour and granulated wheat, including rawa and suji. We offer both basmati rice and non-basmati rice in different grain sizes. We also offer packaged sugar.

In addition, we leverage our soya crushing capacities to offer (i) soya chunks, which is a textured vegetable protein we offer in consumer packs. We started to offer soya chunks, which are high in protein, in the fiscal year 2015; and (ii) a series of soya value-added products derived from soybeans, including soya flour, soya grits, soya flakes and soya bari

We also introduced soya chunkies as ready-to-cook product with three different flavors. In the fiscal year 2020, we launched ready-to-cook khichdi, which is a combination of rice, pulses and other grains. We offer khichdi with three different flavors (Punjabi, Gujarati and Bengali) from three different regions of India.

Our packaged foods are offered under “Fortune”, our flagship brand, as well as “Jubilee” and “Golden Chef” as masstige brands.

We started to offer soaps under our “Alife” brand in the fiscal year 2020. In response to the COVID-19 pandemic, we introduced handwash and sanitizers under our “Alife” brand in the fiscal year 2021.

Read more

Food Products

Rice – Long, Aromatic & Tasty Basmati Rice

Fortune Biryani Classic Basmati Rice

Fortune’s most premium Basmati offering, been sourced from richest Himalayan foothills. Fortune Biryani Classic Basmati Rice is perfectly aged for 2 YEARS which encapsulates a perfect combination of Long Grain, Aroma and taste which makes it ideal for special occasions. Its taste remains.

Available in:

Grain Size: Full Grain | Available In: 1 KG, 5 KGs.

Fortune Biryani Special Basmati Rice

  • Be it a festival or any celebration the recipe of biryani serves the happiness and togetherness, and when it is prepared with world’s longest Basmati grain you just need to ponder about your perfect recipe and leave the rest upon Fortune Basmati Rice. Once savoured will be unforgettable.

  • Available in:

    Grain Size: Full grain | Available In: 1 KG, 5 KGs, 10 KGs & 25 KGs.

    Fortune Super Basmati Rice

    Super on taste, Super on Value, Fortune Super Basmati Rice is rich on flavor and appearance slant. It cooks to the perfection with non-sticky, long, slender rice. It is ideal rice to for your daily recipes like Pulao, Fried Rice, Risotto and Paella.

    Available in:

    Grain Size: Full grain | Available In: 1 KG, 5 KGs, 10 KGs, 20 KGs & 25 KGs.  

    Fortune Rozana Basmati Rice

    Fortune Rozana Basmati Rice is another offering of delicious variety of rice by Fortune that you can relish every day. It is meticulously aged to help every grain gain the best basmati characteristics smooth, slender and aromatic. The result is an irresistible serving that delights everyone’s heart.

    Available in:

    Grain Size: Blended Basmati | Available In: 1 KGs & 5 KGs. 

    Fortune EveryDay Basmati Rice

    You name the dish and we have the variety for you. Fortune Everyday Basmati Rice gives you an extensive range of grain sizes of original basmati which suits all recipes & pockets. That helps you relish daily day rice with recipes like Plain Rice, Jeera Rice, Fried Rice and Kheer.

    Available in:

    Grain Size: Head grain, Tibar, Dubar, A1, A2, A3 & A4 | Available in: 1 KG, 5 KGs, 10 KGs & 25 KGs. 

    Kohinoor Traditional Authentic Basmati Rice

    One of India’s finest, Kohinoor Traditional Authentic Basmati Rice has been cultivated in the foothills of the Himalayas, and then naturally aged with care for two years in paddy. Each extra-long rice grain of this aromatic basmati delivers an aromatic nutty flavor to enrich the taste of dishes and make every occasion exclusive and memorable. Ideal for biryani, pulao and steamed jeera rice, these premium rice grains are naturally curated & nurtured with utmost care, so its ultimate traditional flavour and aroma add to the authentic taste of your festive dishes.

    Available in:

    1 KG & 5 KG

    Kohinoor Super Silver Basmati Rice

    One of India’s finest, Kohinoor Super Silver Authentic basmati rice has been naturally curated and nurtured, and then Aged to perfection with care for two years in paddy, ensuring it’s easy to digest and doesn’t dry out too quickly while cooking. The Flavourful and aromatic grains of Kohinoor Super Silver Basmati Rice keeps alive the tradition of serving true flavors. Ideal for dishes prepared regularly in households like biryani, pulao and steamed jeera rice, these rice grains bring out the authentic taste of every dish.

    Available in:

    1 KG & 5 KG

    Kohinoor Super Value Basmati Rice

    One of India’s finest, Kohinoor Super Value Authentic Basmati Rice has been naturally curated and nurtured with the utmost care so that they bring out the authentic taste of every dish. The flavourful and aromatic grains of Kohinoor Super Value Basmati Rice keeps alive the tradition of serving true flavors. Carefully processed in a world class manufacturing facility for daily consumption, Super Value rice delivers a flavorful and wholesome meal at an affordable price. Ideal for dishes prepared regularly in households like biryani, pulao and steamed jeera rice, these rice grains bring out the authentic taste of every dish.

    Available in:

    1 KG & 5 KG

    Kohinoor Royale Authentic Basmati Rice

    One of India’s finest, Kohinoor Royale Authentic Basmati Rice has been naturally curated and nurtured with the utmost care so that they bring out the authentic taste of every dish. Superior grains of Kohinoor Royale Authentic Basmati Rice keeps alive the tradition of serving true flavors. Each extra-long rice grain of this basmati rice is endowed with a fluffy, flawless texture and a rich aroma making it an ideal purchase for special occasions. Ideal for dishes like biryani, pulao and steamed jeera rice, these premium rice grains add to the authentic taste of your festive dishes.

    Available in:

    500 GM, 1 KG & 5 KG

    Kohinoor Gold India's Finest Extra Long Authentic Basmati Rice

    One of India’s finest, Kohinoor Gold Authentic Basmati Rice has been cultivated with the river water of the Himalayas, and then naturally aged with care for two years in paddy, ensuring it’s easy to digest and doesn’t dry out too quickly while cooking. This special basmati rice has exceptional grain length and elongates more than twice its size post cooking. Each extra-long rice grain of this rice is endowed with a fluffy, flawless texture and a rich aroma making it an ideal purchase for special occasions. Ideal for dishes like biryani, pulao and steamed jeera rice, these premium rice grains are naturally curated & nurtured with utmost care, so its ultimate flavor and aroma add to the authentic taste of your festive dishes.

    Available in:

    1 KG & 5 KG

    Trophy Royale 1121 Finest Extra Long Basmati Rice

    Trophy Royale 1121 Finest Extra Long Basmati Rice is truly special and adds to the overall appeal of the dish prepared. The overall quality of the product is simply unmatchable which makes it special as it is carefully processed in a world class manufacturing facility. On cooking, each grain has superioir length with irresistible aroma. Hence, the result is an exceptionally alluring plate at the meal table.

    Available in:

    1 KG, 5 KG, 10 KG & 25 KG

    Charminar Select Basmati Rice

    As brand, Kohinoor Charminar is a well-defined blend to delight you and your family at every meal and every occasion. This rice is a tribute to the flavourful traditions of the Nizams. Its long and delicate grains are processed with expertise to preserve their distinct aroma, Charminar Select Basmati Rice delivers a flavorful and wholesome meal in line with the brand’s mission of making everyday meals memorable. Ideal for dishes prepared regularly in households like pulao, steamed rice, jeera rice, khichdi and fried rice, these value rice grains help you bring home the flavor of basmati and also ensures that every dish you cook has a touch of royalty.

    Available in:

    1 KG & 5 KG

    Soya Chunks – High on Protein

    Mini Soya Chunks

    • 15x more protein than milk
    • 99% Fat free
    • Conatains 9 Essential amino acids
    • Uniform in size and shape
    • ’Super Soaki’’makes it soft and easy to chew

    Available in:

    Rs. 10/-, 90 gm, 200 gm, 1 kg (Also available in Mini Chunks & Granules)

    Soya Chunks

    • 15x more protein than milk
    • 99% Fat free
    • Conatains 9 Essential amino acids
    • Uniform in size and shape
    • ’Super Soaki’’makes it soft and easy to chew

    Available in:

    Rs. 10/-, 90 gm, 200 gm, 1 kg (Also available in Mini Chunks & Granules)

    Soya Granules

    • 15x more protein than milk
    • 99% Fat free
    • Conatains 9 Essential amino acids
    • Uniform in size and shape
    • ’Super Soaki’’makes it soft and easy to chew

    Available in:

    Rs. 10/-, 90 gm, 200 gm, 1 kg (Also available in Mini Chunks & Granules)

    Besan and Sattu

    Fortune Chana Besan

    • 25+ test pass
    • Made from 100% chana dal
    • Untouched by human hand

    Available in:

    Bag: 1 KG , 500 GMs , 200 G, 10 KGs.

    Fortune Sattu

    • High Protein
    • Instant Refreshment
    • Best Aroma and Good Taste

    Available in:

    Bag: 200 GMs, 500 GMs.

    Pulses – Flavorful & Nutritious Dal

    Fortune Arhar Dal

    • Low on moisture, it is faster and easier to cook
    • Colour-sorted
    • Graded grains

    Available in:

    Pouch: 1 KG.

    Fortune Unpolished Arhar Dal

    • Does not go through harmful chemical process
    • Nutri-Lock Technology
    • Fibre-rich Dal is beneficial for health
    • High in protein & essential nutrients

    Available in:

    Pouch: 1 KG.

    Fortune Unpolished Chana Dal

    • Unpolished Dal that's free from harmful polishing agents
    • Untouched by hands
    • With low moisture content, it faster and easier to cook
    • Comes with natural taste and flavour of Chana Dal

    Available in:

    Pouch: 500 GM.

    Fortune Unpolished Masoor Dal

    • Unpolished Dal that's free from harmful polishing agents
    • Untouched by hands
    • With low moisture content, it faster and easier to cook
    • Comes with natural taste and flavour of Masoor Dal

    Available in:

    Pouch: 500 GM.

    Khichdi – A nutritious & healthy Superfood

    Punjabi Khichdi

    • Authentic regional ingredients
    • Best quality regional rice and dal
    • Power of millets and seeds for nourishment and wholesomeness
    • Rich in protein and Vit-B1
    • No added preservatives

    Available in:

    SKU: 200 gm

    Fortune Achari Khichdi

    • Tangy Achari Flavour
    • Helps keep your blood sugar in check and boosts your immunity
    • Takes full care of your skin and keeps it healthy
    • Stabilizes your cholesterol level
    • Helps keep your weight in check
    • Full rich fiber and necessary minerals like Omega 3

    Available in:

    SKU: 200 gm

    Bengali Khichdi

    • Authentic regional ingredients
    • Best quality regional rice and dal
    • Power of millets and seeds for nourishment and wholesomeness
    • Rich in protein and Vit-B1
    • No added preservatives

    Available in:

    SKU: 200 gm

    Gujarati Khichdi

    • Authentic regional ingredients
    • Best quality regional rice and dal
    • Power of millets and seeds for nourishment and wholesomeness
    • Rich in protein and Vit-B1
    • No added preservatives

    Available in:

    SKU: 200 gm

    Mexican Khichdi

    • Authentic regional ingredients
    • Best quality regional rice and dal
    • Power of millets and seeds for nourishment and wholesomeness
    • Rich in protein and Vit-B1
    • No added preservatives

    Available in:

    SKU: 200 gm

    Pav Bhaji khichdi

    • Authentic regional ingredients
    • Best quality regional rice and dal
    • Power of millets and seeds for nourishment and wholesomeness
    • Rich in protein and Vit-B1
    • No added preservatives

    Available in:

    SKU: 200 gm

    Wheat Flour – Experience the freshness of Natural Chakki

    Fortune Chakki Fresh Atta

    Handpicked from India’s finest wheat fields, Fortune Chakki Fresh Atta is made with 100% atta and 0% maida which complements your Ghar ka Khana perfectly. You can differentiate these fibre-rich rotis with your 5 senses - their superior quality taste, soft touch, mesmerizing aroma and a fluffy look, so words of appreciation are bound to come your way!

    Available in:

    SKU: 1 KG Pouch, 5 KGs pouch, 10 KGs Pouch.

    Fortune Fresh Maida

    • Made from the highest quality MP wheat
    • Soft and refined flour
    • Untouched by hands and hygienically processed, ensuring purity
    • Retains the natural taste and flavour, keeping nutrients intact

    Available in:

    SKU: 1 KG Pouch, 5 KGs pouch, 10 KGs Pouch.

    Fortune Fresh Rawa

    • Made from the highest quality MP wheat
    • Perfect for sweets and breakfast
    • Untouched by hands and hygienically processed, ensuring purity
    • Retains the natural taste and flavour, keeping nutrients intact

    Available in:

    SKU: 1 KG Pouch, 5 KGs pouch, 10 KGs Pouch.

    Fortune Fresh Suji

    • Made from the highest quality MP wheat
    • Perfect for sweets and breakfast
    • Untouched by hands and hygienically processed, ensuring purity
    • Retains the natural taste and flavour, keeping nutrients intact

    Available in:

    SKU: 1 KG Pouch, 5 KGs pouch, 10 KGs Pouch.

    Sugar

    Sugar

    • Sulphur less processing: The latest DRP technology ensures sugar is free from impurities and is fit for consumption
    • Untouched by hands
    • Premium crystals
    • International standard

    Available in:

    Pouch: 500 gms, 1 KG, 5 KG

    Fortune 5 minute Soya Chunkies- – Healthy & Tasty Snack

    African Peri Peri

    • Provides 10x Protein
    • Ready in 5 minutes
    • Health & Taste Assured
    • No pre-soaking, washing or rinsing

    Available in:

    Pouch:58.5 g pack

    Chinese Manchurian

    • Provides 10x Protein
    • Ready in 5 minutes
    • Health & Taste Assured
    • No pre-soaking, washing or rinsing

    Available in:

    Pouch:58.5 g pack

    Mexican Salsa

    • Provides 10x Protein
    • Ready in 5 minutes
    • Health & Taste Assured
    • No pre-soaking, washing or rinsing

    Available in:

    Pouch:58.5 g pack

    Poha – A healthy Breakfast/Snacking choice

    Fortune Indori Poha (Thick)

    • Super soft
    • Hygienically packed and processed
    • Source of Dietary fibre and protein
    • Authentic Indori Taste

    Available in:

    500 gm

    Fortune Poha (thick)

    • Source of Dietary fibre and protein
    • Hygienically packed and processed

    Available in:

    500 gm

    FMCG Products

    Soap – A refreshing experience

    Lively Lime

    • Soft Skin
    • Amazing Freshness
    • Charming Radiance
    • Glowing Face

    Available in:

    75 gm, 4 unit pack of 300 gm

    Lovely Lily

    • Soft Skin
    • Amazing Freshness
    • Charming Radiance
    • Glowing Face

    Available in:

    75 gm, 4 unit pack of 300 gm

    Soothing Sandalwood

    • Soft Skin
    • Amazing Freshness
    • Charming Radiance
    • Glowing Face

    Available in:

    75 gm, 4 unit pack of 300 gm

    Romantic Rose

    • Soft Skin
    • Amazing Freshness
    • Charming Radiance
    • Glowing Face

    Available in:

    75 gm, 4 unit pack of 300 gm

    Alife Handwash & Sanitizer – For Germ Free Protection

    Alife Handwash

    • Protects from 99.9% germs
    • Lemon provides natural protection
    • Glycerin moisturizes hands and keeps them soft

    Available in:

    200 ml, 5 L

    Alife Sanitizer

    • 70% alcohol based sanitizer
    • Protects from 99.9% germs instantly
    • Neem provides natural protection
    • Aloe Vera & Glycerin moisturize hands and keep them soft

    Available in:

    50 ml, 200 ml, 5 L