About Food & FMCG
In the fiscal year 2013, we forayed into food products with a focus on staple foods. We offer a variety of packaged staple foods, including wheat flour, rice, besan and pulses. Many of the staple foods we offer include different variants. For example, we provide basic wheat flour, refined wheat flour and granulated wheat, including rawa and suji. We offer both basmati rice and non-basmati rice in different grain sizes. We also offer packaged sugar.
In addition, we leverage our soya crushing capacities to offer (i) soya chunks, which is a textured vegetable protein we offer in consumer packs. We started to offer soya chunks, which are high in protein, in the fiscal year 2015; and (ii) a series of soya value-added products derived from soybeans, including soya flour, soya grits, soya flakes and soya bari
We also introduced soya chunkies as ready-to-cook product with three different flavors. In the fiscal year 2020, we launched ready-to-cook khichdi, which is a combination of rice, pulses and other grains. We offer khichdi with three different flavors (Punjabi, Gujarati and Bengali) from three different regions of India.
Our packaged foods are offered under “Fortune”, our flagship brand, as well as “Jubilee” and “Golden Chef” as masstige brands.
We started to offer soaps under our “Alife” brand in the fiscal year 2020. In response to the COVID-19 pandemic, we introduced handwash and sanitizers under our “Alife” brand in the fiscal year 2021.
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Food Products
Rice – Long, Aromatic & Tasty Basmati Rice
Fortune Biryani Classic Basmati Rice
Fortune’s most premium Basmati offering, been sourced from richest Himalayan foothills. Fortune Biryani Classic Basmati Rice is perfectly aged for 2 YEARS which encapsulates a perfect combination of Long Grain, Aroma and taste which makes it ideal for special occasions. Its taste remains.
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Fortune Biryani Special Basmati Rice
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Fortune Super Basmati Rice
Super on taste, Super on Value, Fortune Super Basmati Rice is rich on flavor and appearance slant. It cooks to the perfection with non-sticky, long, slender rice. It is ideal rice to for your daily recipes like Pulao, Fried Rice, Risotto and Paella.
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Fortune Rozana Basmati Rice
Fortune Rozana Basmati Rice is another offering of delicious variety of rice by Fortune that you can relish every day. It is meticulously aged to help every grain gain the best basmati characteristics smooth, slender and aromatic. The result is an irresistible serving that delights everyone’s heart.
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Fortune EveryDay Basmati Rice
You name the dish and we have the variety for you. Fortune Everyday Basmati Rice gives you an extensive range of grain sizes of original basmati which suits all recipes & pockets. That helps you relish daily day rice with recipes like Plain Rice, Jeera Rice, Fried Rice and Kheer.
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Soya Chunks – High on Protein
Mini Soya Chunks
- 15x more protein than milk
- 99% Fat free
- Conatains 9 Essential amino acids
- Uniform in size and shape
- ’Super Soaki’’makes it soft and easy to chew
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Soya Chunks
- 15x more protein than milk
- 99% Fat free
- Conatains 9 Essential amino acids
- Uniform in size and shape
- ’Super Soaki’’makes it soft and easy to chew
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Soya Granules
- 15x more protein than milk
- 99% Fat free
- Conatains 9 Essential amino acids
- Uniform in size and shape
- ’Super Soaki’’makes it soft and easy to chew
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Besan and Sattu
Fortune Chana Besan
- 25+ test pass
- Made from 100% chana dal
- Untouched by human hand
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Fortune Sattu
- High Protein
- Instant Refreshment
- Best Aroma and Good Taste
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Pulses – Flavorful & Nutritious Dal
Fortune Arhar Dal
- Low on moisture, it is faster and easier to cook
- Colour-sorted
- Graded grains
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Fortune Unpolished Arhar Dal
- Does not go through harmful chemical process
- Nutri-Lock Technology
- Fibre-rich Dal is beneficial for health
- High in protein & essential nutrients
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Fortune Unpolished Chana Dal
- Unpolished Dal that's free from harmful polishing agents
- Untouched by hands
- With low moisture content, it faster and easier to cook
- Comes with natural taste and flavour of Chana Dal
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Fortune Unpolished Masoor Dal
- Unpolished Dal that's free from harmful polishing agents
- Untouched by hands
- With low moisture content, it faster and easier to cook
- Comes with natural taste and flavour of Masoor Dal
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Khichdi – A nutritious & healthy Superfood
Punjabi Khichdi
- Authentic regional ingredients
- Best quality regional rice and dal
- Power of millets and seeds for nourishment and wholesomeness
- Rich in protein and Vit-B1
- No added preservatives
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Fortune Achari Khichdi
- Tangy Achari Flavour
- Helps keep your blood sugar in check and boosts your immunity
- Takes full care of your skin and keeps it healthy
- Stabilizes your cholesterol level
- Helps keep your weight in check
- Full rich fiber and necessary minerals like Omega 3
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Bengali Khichdi
- Authentic regional ingredients
- Best quality regional rice and dal
- Power of millets and seeds for nourishment and wholesomeness
- Rich in protein and Vit-B1
- No added preservatives
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Gujarati Khichdi
- Authentic regional ingredients
- Best quality regional rice and dal
- Power of millets and seeds for nourishment and wholesomeness
- Rich in protein and Vit-B1
- No added preservatives
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Mexican Khichdi
- Authentic regional ingredients
- Best quality regional rice and dal
- Power of millets and seeds for nourishment and wholesomeness
- Rich in protein and Vit-B1
- No added preservatives
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Pav Bhaji khichdi
- Authentic regional ingredients
- Best quality regional rice and dal
- Power of millets and seeds for nourishment and wholesomeness
- Rich in protein and Vit-B1
- No added preservatives
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Wheat Flour – Experience the freshness of Natural Chakki
Fortune Chakki Fresh Atta
Handpicked from India’s finest wheat fields, Fortune Chakki Fresh Atta is made with 100% atta and 0% maida which complements your Ghar ka Khana perfectly. You can differentiate these fibre-rich rotis with your 5 senses - their superior quality taste, soft touch, mesmerizing aroma and a fluffy look, so words of appreciation are bound to come your way!
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Fortune Fresh Maida
- Made from the highest quality MP wheat
- Soft and refined flour
- Untouched by hands and hygienically processed, ensuring purity
- Retains the natural taste and flavour, keeping nutrients intact
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Fortune Fresh Rawa
- Made from the highest quality MP wheat
- Perfect for sweets and breakfast
- Untouched by hands and hygienically processed, ensuring purity
- Retains the natural taste and flavour, keeping nutrients intact
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Fortune Fresh Suji
- Made from the highest quality MP wheat
- Perfect for sweets and breakfast
- Untouched by hands and hygienically processed, ensuring purity
- Retains the natural taste and flavour, keeping nutrients intact
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Sugar
Sugar
- Sulphur less processing: The latest DRP technology ensures sugar is free from impurities and is fit for consumption
- Untouched by hands
- Premium crystals
- International standard
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Fortune 5 minute Soya Chunkies- – Healthy & Tasty Snack
African Peri Peri
- Provides 10x Protein
- Ready in 5 minutes
- Health & Taste Assured
- No pre-soaking, washing or rinsing
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Chinese Manchurian
- Provides 10x Protein
- Ready in 5 minutes
- Health & Taste Assured
- No pre-soaking, washing or rinsing
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Mexican Salsa
- Provides 10x Protein
- Ready in 5 minutes
- Health & Taste Assured
- No pre-soaking, washing or rinsing
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Poha – A healthy Breakfast/Snacking choice
Fortune Indori Poha (Thick)
- Super soft
- Hygienically packed and processed
- Source of Dietary fibre and protein
- Authentic Indori Taste
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Fortune Poha (thick)
- Source of Dietary fibre and protein
- Hygienically packed and processed
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FMCG Products
Soap – A refreshing experience
Lively Lime
- Soft Skin
- Amazing Freshness
- Charming Radiance
- Glowing Face
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Lovely Lily
- Soft Skin
- Amazing Freshness
- Charming Radiance
- Glowing Face
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Soothing Sandalwood
- Soft Skin
- Amazing Freshness
- Charming Radiance
- Glowing Face
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Romantic Rose
- Soft Skin
- Amazing Freshness
- Charming Radiance
- Glowing Face
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Alife Handwash & Sanitizer – For Germ Free Protection
Alife Handwash
- Protects from 99.9% germs
- Lemon provides natural protection
- Glycerin moisturizes hands and keeps them soft
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Alife Sanitizer
- 70% alcohol based sanitizer
- Protects from 99.9% germs instantly
- Neem provides natural protection
- Aloe Vera & Glycerin moisturize hands and keep them soft