Adani Wilmar Limited (AWL) is a joint venture incorporated in January 1999 between Adani Group- the leaders in private infrastructure and Wilmar International Limited - Singapore, Asia's leading Agri business group. It is one of the fastest growing food FMCG companies in India.
Today, AWL owns more than 40 units that cumulatively translate to a refining capacity of over 16800 tonnes per day, seed crushing capacity of 6000 tonnes per day and packaging capacity of 12900 tonnes per day.
The company has the largest range of edible oils spanning across the categories of Soya, Sun, Mustard, Rice bran, Groundnut, Cottonseed and the company has extended its basket of offering with the introduction of Vivo, functional oil which helps in managing the blood sugar. Besides oil, AWL has also forayed into packed Basmati Rice, Pulses, Soya Chunks, Besan, Fortune Chakki Fresh Atta and the recently launched superfood Khichdi. . In order to cater to the regional preferences, we launched four variants to our existing Basmati Rice category. Our consumers now have the options of Sona Masuri Regular, Sona Masuri Supreme, Wada Kollam, Banskanthi Rice, Govinda Bhog, Miniket and Gujarat Jeerasar to choose from. Similarly, as a logical extension to our successful launch of Fortune Chakki Fresh Atta, we introduced products like Maida, Sooji and Rawa, further strengthening our food portfolio. Moving out of the kitchen and into the personal and skin care category, we launched our first product – Alife Soap. The product portfolio of Adani Wilmar spans under various brands such as - Fortune, King’s, Bullet, Raag, Avsar, Pilaf, Jubilee, Fryola, Alpha, Alife and Aadhar.
AWL has the largest distribution network among all branded edible oil players in India, with 95 stock points, 5000 distributors and *10% Retail Penetration which spans across approx. 1.5 Million outlets all over India. Fortune is one of the most prestigious, consumer trusted and well marketed brands of the Adani Wilmar Group and became the market leader in its segment within 2 years of its launch in India.
Adani Wilmar Limited also caters to institutional demand through its industry essential range which includes bulk packs of consumer essentials as well as Lauric & Bakery fats, Castor Oil derivatives, Oleo chemicals and Soya value added products. A state-of-the-art Oleo chemical plant at Mundra gives an unmatched output of 400 TPD and it is one of the largest single location facilities in India. The extensive array of products includes fatty acids, stearic acids, soap noodles and refined glycerin. The company also has a combined processing capacity of 1200 MT of castor seeds per day with solvent and refining units. The castor oil manufacturing facilities are equipped with cutting-edge technology to manufacture different grades of castor oil such as cold pressed, pharma grade and low moisture oil.
Following the success in India, Adani Wilmar has introduced branded Edible oil to Middle-East and is now exporting its products including Lecithin, Castor & Soya value added products to more than 19 countries in the Middle-East, South East Asia & East Africa including Singapore, Australia & New Zealand.
AWL has associated with Adani Foundation, the CSR arm of Adani Group in the quest against malnutrition and anaemia among communities living in remote areas of the country as a part of ‘Corporate Social Responsibility’ initiatives.
The ‘SuPoshan’ project has adopted a life cycle approach with a strong component on Community based management and focussing on children of 0-5 years age group, adolescent girls as well as reproductive age women in general. Sangini, a village health volunteer plays a pivotal role in spreading awareness and promoting behaviour change at community and family level.
The brand commands the loyalty and confidence of over 30 million households and this success is evident in the recognition and awards that have been bestowed upon it:
AWARDS & RECOGNITION
- 2020 : Fortune secured 80th rank in Top 100 Most Trusted Brands 2020 by Brand Equity.
- 2020 : Adani Wilmar Limited has been declared as a Great Place (Mar 2020 – Feb 2021) Great Place to Work Institute
- 2019 : Dainik Jagran CSR Awards 2019
- 2019 : Globoil Megastar of the year Award
- 2019 : Manufacturing excellence achievement using Lean Six Sigma
- 2019 : Second Highest Processors of Castor Seed Oilcake – Castor
- 2019 : Highest Exporters of Rapeseed Extraction – Mustard Award
- 2019 : Highest Exporters of Castor Seed Extractions – Castor
- 2019 : Adani Wilmar as “Best Workplace in Manufacturing – 2019”
- 2019 : Adani Wilmar Certified as “Great Place to Work” Company: Feb 2019 to Jan 2020
- 2019 : Food Fortification Champion to Adani Wilmar
- 2019 : Gold Award, QCFI Vadodara Silo Section
- 2019 : Silver Medal, International Research Institute for Manufacturing
- 2019 : GOLD AWARD GROW CARE INDIA GCI ENVIRONMENT AWARDS 2019 - Vidisha
- 2019 : POLLUTION CONTROL BOARD Best Environmental Practices and Participants Award - Mantralyam Plant
- 2019 : Platinum Award, Grow care – India
- 2019 : Silver award, QCFI- Durgapur Chapter
- 2019 : Third prize, Indorama agrochemical Pvt. Ltd
The journey so far in itself has been inspirational. The firm is poised to steer its vision into becoming a global leader in the integrated agri-business. This target seems to be a certain possibility considering the scale of ambition, speed of execution and quality of operation within the Adani Wilmar.
CEO & MD MessageThe changing consumer profile and rising income levels prompted us to expand our manufacturing footprint
T. K. KannanCEO & MD, Adani Wilmar Ltd
To be the globally admired leader in Integrated agri-business with a deep commitment to nation building.
We shall be known for our scale of ambition, speed of execution and quality of operation
We shall embrace new ideas and businesses
We shall believe in our employees and other stakeholders.
We shall stand by our promises and adhere to high standards of business.