Vineeth Viswambharan
Business Head – Wheat Flour, Premium Oils, NPD & Personal Care
Mr. Vineeth Viswambharan is the Marketing Head (Food & FMCG) and Business Head for Wheat Products. He joined our Company in February 2022. Additionally, he also leads the business for Premium Oils, New Products & Personal Care. Mr. Viswambharan has over 23 years of experience in FMCG, Food, e-Commerce, New Enterprise, Hospitality and Apparel. Prior to joining our Company, he was Business Head for Food & Private Brands at Udaan.
Earlier, Vineeth was associated with ITC Limited for 17 years, where he joined as a Management Trainee and last served as Head of Marketing of New Categories. At ITC, he worked in business, marketing, sales & supply chain through 9 different assignments, ranging from leading a 2,000+ sales team to launching new product categories. Vineeth co-founded a hospitality venture Cranganor and a D2C apparel venture Seamstress.
Vineeth completed his Masters in Business Management from XLRI Jamshedpur, specializing in Marketing & Sales. He is a Physics graduate from University of Calicut.